There’s this window of time that most people completely overlook and waste without even realizing it. I’m talking about those few moments right before you fall asleep and those precious few minutes right after you wake up. Some people call this the liminal state. Technically, the word is hypnagogic when you’re drifting into sleep and hypnopompic when you’re just waking up, but honestly you don’t even need to remember those fancy names to feel how powerful this space is. The important thing is this: you’re not fully awake and logical, but you’re not fully gone in deep sleep either. You’re hovering in between two worlds. And in that in-between, your subconscious is wide open, like a doorway that’s waiting for you to walk through.
Science actually explains why this time feels so different. When you’re falling asleep or just waking up, your brainwaves are slowing down into a relaxed, dreamy state. These are called theta waves. Theta is the same brainwave frequency children spend a lot of their time in, which is why kids soak up information and beliefs so easily. In theta, your critical, logical mind is dialed down. You’re no longer analysing, arguing, or overthinking. Instead, you’re deeply suggestible. Ideas, affirmations, and visions can slip straight into your subconscious without resistance. That’s why you might notice you get flashes of creativity at night or wake up with some random but genius idea in the morning. That’s because your brain is literally more open to inspiration and imprinting at that time.
What’s funny is that my first success with this actually happened before I even knew what the liminal state was. Back when I had just launched my Etsy store, I had no sales and honestly it felt discouraging. One morning, instead of grabbing my phone like I usually did, I just had this instinct to stay still. I was half awake, still in that dreamy space, and I decided to start affirming that sales were coming in, that people were finding my shop, that I was successful. I paired the affirmations with EFT tapping, and I repeated them calmly and with certainty. I wasn’t trying to force anything, I was just speaking it into being. And here’s the wild part…when I finished, I turned over and looked at my phone. Sitting right there in my notifications was my very first sale. At the time I didn’t realise I had tapped into the liminal window, I just knew it worked. Looking back, it makes so much sense. That one moment flipped a switch inside me, and the sales kept flowing from there.
That’s why I always say the very first thing you do in the morning matters more than people realize. The moment you wake up, don’t waste that sacred time scrolling through social media! The first input you allow into your mind sets the entire tone of your day. If you immediately start consuming noise and distractions, that’s the program you’re running on. But if you spend even a few minutes on affirmations, visualization, or creating from within, you’re taking control before the outside world has a chance to interfere. That tiny decision you make each morning compounds into massive shifts over time.
Another layer of this is visualization. At night, when you’re about to fall asleep, your mind naturally starts wandering. Most people replay stressful events from the day or worry about tomorrow. But if you redirect that wandering into creating mental movies of the life you actually want, the effect is powerful. In that half-dreamy state, the scenes feel more vivid and believable. Your subconscious doesn’t actually know the difference between imagination and reality. It accepts whatever you feed it. That’s why falling asleep in the feeling of the wish fulfilled isn’t just a nice idea, it’s literally programming your inner world, and your inner world always creates your outer one.
So I want you to really sit with this. The liminal window is not just downtime. It’s sacred space. It’s the in-between where your mind is soft, open, and ready to absorb. Morning and night are like bookends to your day. You can either let them be wasted on distraction, or you can let them hold the energy of what you’re consciously choosing to create. The difference between those two choices is everything. It’s the difference between drifting on autopilot and deliberately shaping your life.
When I look back, I realize that some of my biggest shifts happened when I respected those moments and treated them like gold. Even just a few intentional minutes can create ripple effects. If you start taking ownership of this time, you’ll be surprised at how fast things start aligning.
-A post made by our founder Dia